ISPO Here We Come

On the heels of the Consumer Electronic Show in Las Vegas where the HEXO+ system and companion app won 3 awards from the tech scene after media demos in the desert, part of our team is getting ready to meet the action sports scene at ISPO – Munich, Germany, @Munich Messe 5-8th Feb

ISPO is the biggest international tradeshow for sport business with a big part focusing on action sports. And we’re happy to mention that not only we’ll be there to meet up with friends, new and old ones, backers, action sports ambassadors, and medias, but we will also go there to receive our ISPO BRANDNEW award in the accessories category.

Since its first edition in the year 2000, ISPO BRANDNEW has established itself as the most important platform for start-ups in the sport industry. Every year an independent jury, largely consisting of former winners, name the Top 50 Newcomers, all of which are younger than four years. The winners then have the possibility to showcase themselves to the whole of the sport industry in the ISPO BRANDNEW Village in Hall A1 at ISPO MUNICH. This opportunity and numerous other forms of support are provided by ISPO to enable these Companies to get off to a successful start, past winners include GoPro, Maloja, On Running, Naish Sails and Nixon amongst others.

We’re very excited about receiving this award which confirms that the way we develop our product is on par with the action sports community expectation, that’s a great recognition of our efforts and make us look forward to putting the HEXO+ in our backers hands!

We never thought we would have a booth at ISPO on our first year, if you have the chance to be around, come see us, HEXO+ and its companion app on booth #A1 140 BN11 in the BRANDNEW village. What stoked us the most is the fact those occasions are perfect to interact with our community,backers and medias, something we do online but nothing’s better than a chance to meet face to face and get direct feedback and input.

HEXO+ co founders and action sports pros, Xavier de Le Rue and Matthieu Giraud will both be available with our product owner Eva and Manuel our latest addition to the team and we certainly hope you can stop by. We already received message from Ralph Backström, HEXO+ backer and ambassador who will also attend the tradeshow.

Xavier will be attending the BRANDNEW award ceremony on February 5th at 3pm in the BRANDNEW Village in Hall1 and will be signing autographs on HEXO+ booth from 4pm till 5pm.

For more information about ISPO brandnew, please go to:

Bis bald (see you soon)

Matthieu, Co-Founder


Matthieu is a co-founder of the company and has a long history in making things happens in the snowboard industry. He's been the producer of all Xavier's movie and he handles everything that has to do with communication. He also sets the bar very high in terms of footage quality ;)